Claudia Güdel Saramago Tribolet
Claudia Güdel was born in Zurich and lives in Basel. In 2002 she started her menswear label Claudia Güdel Men’s Wear; her menswear collection won a Swiss Design Award in 2007. In the winter of 2008, Claudia launched her first women’s collection and opened her shop at 56 Bäckerstrasse in Zurich. Since 2011 Claudia and her team have been managing three boutiques in Zurich and Basel and opened another location in Bern in 2023. Kleinbasel is home to the spacious studio where Claudia and her studio team develop her collections and clothing concepts.
Anna Reimitz Linder
Born and raised in Gothenburg on the west coast of Sweden. At 19, she left her old home to explore the world on a cruise ship. After two years of hard work, she ended up in London, where she went to school before love swept her away to Switzerland 22 years ago. Anna has been part of the Claudia Güdel team since 2011 and spent many years commuting between the shops in Basel and Zurich before taking over the management of the shop on Bäckerstrasse. When she is not to be seen in the store, she is working as a shiatsu therapist.
Sabine Arnold
Sabine Arnold comes from the Swiss city of Solothurn. She is passionate about exploring clothing as it relates to our bodies – about the subtle interplay of the interior individual and the exterior shell. This interest led her to train as agarment technologist and then deepen her professional knowledge and skills at the Institute of Fashion Design at the FHNW Academy of Art and Design in Basel. After completing her formal education, Sabine started her own clothing label in Madrid. She then returned to Switzerland and worked in Zurich as a pattern cutter and production manager at the Swiss label KAZU. Sabine has been part of the Claudia Güdel team since 2014 and is responsible for the wholesale aspect of the business. She has been managing the Schnabelgasse shop in Basel since 2015.
took her first steps in the fashion industry with Claudia Güdel. Thanks in part to her internship at the studio in Kleinbasel, Katharina was then able to successfully complete her fashion design studies at the Berlin fashion school Esmod. After her education she worked for the Swiss fashion company Akris in St Gallen. Because of love and family, Katharina returned to Basel to support Claudia Güdel's team again since the beginning of 2016. She works part-time in the store in Basel as well as in the atelier.
Boni Anic
Boni mainly supports the production management and ensures that the fabrics for the new collections are available on time and can be processed into our customers' favorite pieces. In addition, together with Claudia, she keeps an eye on the day-to-day administrative tasks. She has completed a business degree as well as a professional baccalaureate in design & art.
Tanja Blaser
born in Langnau im Emmental, trained as a decoration designer at Loeb in Bern. After a detour into building painting, she trained as a color designer in construction. As a mother of two, she then decided to open a second-hand store for kids and family, which she has been running for 5 years. Since the opening in September, she has been working part-time in our Bern team and combines her knowledge of color, form and materiality with Claudia Güdel's clothing. And she finally gets to dress mannequins again :)
Ruth Bugmann
Ruth Bugmann began her career as a decorator at Globus. In this field, she was able to live out her love of colors and shapes. She later worked in styling and casting at the Film Academy in New York and, back in Switzerland, realized projects in the advertising industry as a self-employed stylist. To balance things out, Ruth enjoys stand-up paddle boarding on lakes. She will be happy to dress you with Claudia Güdel's new products in the Basel store from May 2024 and will keep you up to date on our social media channels. Ruth will also be happy to answer any PR questions you may have.
Stina-Lotta Bruhn Matriciani & Peter
Stina will be the second Swede to welcome you to our Zurich store from May 2024. She will be supported by Peter, her dog. Stina studied “Retail Service Management” at university in Sweden and has a lot of experience as a furnishing consultant. She loves design, second-hand findings and also speaks a variety of languages. She grew up bilingual with Swedish and Finnish. The photo was taken by her good friend Rowan Thornhill.
Caroline Huwiler
is a motivated hobby seamstress. Since an internship with Claudia Güdel in 2016, she has been a dedicated ambassador for the label and helps out in the shop on Schnabelgasse in Basel or fills in for special events.
